Frederick Morgan ROI (1847-1927) is known mostly for his romantic and sentimental paintings of children in the same style as his contemporary Arthur John Elsley.
His paintings achieved great popularity in his lifetime and were widely published.
He exhibited with the Royal Academy and was a member of the Royal Institute of Oil Painters (ROI).
Morgan's paintings are exhibited at many art galleries and museums including the Walker Art Gallery in Liverpool and the Russell-Cotes Museum in Bournemouth.
His Turn Next was used to advertise Pears' Soap and is in the Lady Lever Art Gallery, Port Sunlight.